plowunited.net – Apple CEO Tim Cook recently told employees that the AI revolution rivals past tech breakthroughs. At an all-hands meeting, Cook said AI is “as big or bigger” than the internet, smartphones, cloud computing, and apps. He urged Apple to embrace AI fully, saying, “Apple must do this” and “this is ours to grab.”
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Although Apple was late to launch AI tools, unveiling Apple Intelligence only in 2024, Cook remains confident the company can still lead the sector. He reminded staff that Apple has often entered markets after others but still redefined them. For example, Apple was not the first to release a personal computer, smartphone, tablet, or MP3 player. Instead, Apple created the “modern” versions of these products, setting industry standards. Cook expressed his belief that Apple can achieve the same success with AI.
To support this vision, Apple is investing heavily in AI research and development. Last year, 40% of the 12,000 new hires joined Apple to work on R&D projects, many focused on AI. This commitment shows Apple’s strategy to compete aggressively in the fast-growing AI landscape.
Bloomberg recently reported that Apple is developing a new AI-specific cloud computing chip, code-named Baltra. This chip will power advanced AI features in future products. Additionally, Cook told CNBC that Apple is open to acquiring companies to boost its AI capabilities and stay competitive.
AI Race Intensifies Amidst Industry Pressure and Challenges
Apple’s competitors are pushing hard to win the AI race, often demanding intense work from their teams. For instance, former Google CEO Sergey Brin recently returned and warned employees to expect 60-hour workweeks, mostly on-site, to stay ahead. This reflects a broader trend of high pressure and burnout in AI-focused companies.
Reports reveal that companies like OpenAI face serious challenges in managing stress and maintaining employee well-being. Former OpenAI engineer Calvin French-Owen shared that the company’s environment was secretive and high-pressure. The leadership eventually granted the entire company a week off to help staff recover from burnout.
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These developments highlight the stakes and challenges in the AI race. As big tech firms invest billions and hire top talent, pressure mounts to deliver breakthroughs quickly. Apple appears determined to balance innovation with sustainability, aiming to carve its own path in AI.
Tim Cook’s message underscores Apple’s belief in its ability to innovate despite entering the AI field later. With major investments, new technology, and openness to acquisitions, Apple positions itself as a serious AI contender. The coming years will reveal how effectively Apple and its rivals navigate this pivotal technological shift.
